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What is an immersive web experience?

The Future of Value-driven Content

Immersive web experiences pull the viewer into a browser-based virtual environment, often using a range of media that takes an audience from passively viewing to actively engaging with the content.
They’re especially powerful because they’re hosted in a web browser, meaning they can be accessed from anywhere with an internet connection from any modern device.
Immersive web experiences pull the viewer into a browser-based virtual environment, often using a range of media that takes an audience from passively viewing to actively engaging with the content.
They’re especially powerful because they’re hosted in a web browser, meaning they can be accessed from anywhere with an internet connection from any modern device.

Understanding Immersive Web Experiences

Traditional forms of content such as articles, videos and written guides work well, but they only offer a passive viewing experience. The viewer is simply observing the content. That’s fine for when you want to deliver a straightforward message, but it means the viewer won’t take away much value from the experience because they haven’t learned anything.
Immersive web experiences transport the viewer into a virtual space, meaning they can explore environments they may not otherwise have access to. For example, we worked with Oriflame Cosmetics to bring their brand experience to life by virtually transporting their three million brand ambassadors to their new Stockholm offices. 
Digital immersion evokes more empathy from the user, taking them from their desk to an online world complete with interactive elements so that they can connect with your brand on a deeper level. That means more commitment from them and better results for you.

Where does interactivity come in?

Interactive content requires participation from the audience and allows them to take control of their learning while being guided towards the desired results, which could range from better employee engagement to improved brand loyalty.
Combine this with immersive web technology, and users will engage with a more focused and exciting viewing experience. Popular choices include adding quizzes, polls and surveys to immersive experiences; tried and tested methods of getting your audience to engage with your brand, which allows you to gain a deeper understanding of the user and serve them better. 
If these tools were hosted on a standard web page you’d see lower levels of engagement. Make the process of sharing information more fun for the user and you’ll increase the chances of them interacting with it. 

Keep them coming back for more

To recap, interactive and immersive web experiences take the viewer into a virtual world and engage them through dynamic content. When people are engaged, they’re more likely to remember what they’ve learned. That translates to better quality leads, engaged employees and educated customers.
Interactive and immersive web experiences also lead to improved social sharing and viewer retention. Make your content exciting to digest and users will keep coming back for more.

Looking to create your own immersive web experience, but don’t have the resources?

Check out Spacemkr, a product by Viital. It’s been designed to users the tools to create interactive and immersive web experiences in-house by removing complex and time-consuming web development challenges.
Want to learn more? 

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