Immersive web experiences pull the viewer into a browser-based virtual environment, often using a range of media that takes an audience from passively viewing to actively engaging with the content.
They’re especially powerful because they’re hosted in a web browser, meaning they can be accessed from anywhere with an internet connection from any modern device.
Where does interactivity come in?
Interactive content requires participation from the audience and allows them to take control of their learning while being guided towards the desired results, which could range from better employee engagement to improved brand loyalty.
Combine this with immersive web technology, and users will engage with a more focused and exciting viewing experience. Popular choices include adding quizzes, polls and surveys to immersive experiences; tried and tested methods of getting your audience to engage with your brand, which allows you to gain a deeper understanding of the user and serve them better.
If these tools were hosted on a standard web page you’d see lower levels of engagement. Make the process of sharing information more fun for the user and you’ll increase the chances of them interacting with it.
Keep them coming back for more
To recap, interactive and immersive web experiences take the viewer into a virtual world and engage them through dynamic content. When people are engaged, they’re more likely to remember what they’ve learned. That translates to better quality leads, engaged employees and educated customers.
Interactive and immersive web experiences also lead to improved social sharing and viewer retention. Make your content exciting to digest and users will keep coming back for more.