Drax LaSalle BioEnergy
Immersive Experience




Immersive Web
Virtual Reality

The Challenge

Educate and wow investors at Capital Markets Day.

For their Capital Markets Day, Drax wanted to virtually transport investors to Louisiana. Here, they could show their audience how the innovation at LaSalle has helped the renewable energy team achieve ROI.

We created an immersive walkthrough of the LaSalle site. It takes audiences end-to-end, showing how Drax manufactures wooden pellets from biomass fuel.

The Solution

An immersive and interactive 360° experience.

We completed a shoot in Louisiana to capture video, photography and 360° content. This content became the structure and form for the immersive experience.

The experience uses blended 360° photography, videos and animation to immerse investors. It enables the audience to explore LaSalle from a web browser or VR headset.

The Result

Future-thinking sustainability

The LaSalle BioEnergy tour played a huge role during the Drax Capital Markets Day. It had a dedicated stand that took many investors through LaSalle inside a VR headset and through a desktop web browser.

Prospective clients and investors could receive an interactive and immersive tour – anytime, anywhere.

Beyond Capital Markets Day, it means Drax can cut down on costly business travel.

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