Interactive Web Development
Coats is an industry leader in footwear-related products and solutions. The thread manufacturer wanted to showcase the range of knitting yarns, composites and threads they had to offer for their potential manufacturing customers.
However, their challenge is visualising their hidden innovation. We created an interactive product showcase tool powered by a web browser. With no need for specialist software, it’s accessible for any viewer on any modern device.
Our 3D artists deconstructed the sports shoe model, then reconstructed it piece-by-piece. We took the audience on a journey by animating the knitting process, showcasing the quality and complexity of what Coats products can do.