Coats Footwear


Interactive Web Development
3D Animation



Unlocking and showcasing everyday innovation.

Coats is an industry leader in footwear-related products and solutions. The thread manufacturer wanted to showcase the range of knitting yarns, composites and threads they had to offer for their potential manufacturing customers.

However, their challenge is visualising their hidden innovation. We created an interactive product showcase tool powered by a web browser. With no need for specialist software, it’s accessible for any viewer on any modern device.

Interactive Web Sports Shoe Model

The interactive online tool is built around a 3D product model of a sports shoe. Each click takes a closer look at Coats’ innovative manufacturing processes.

The Film.

Our 3D artists deconstructed the sports shoe model, then reconstructed it piece-by-piece. We took the audience on a journey by animating the knitting process, showcasing the quality and complexity of what Coats products can do.

The Result.

"The quality of work produced is outstanding with an exceptional level of attention to detail, taking complex solutions and building content that helps our customers to clearly and easily see the benefits our products offer."
Carla Griffin
Global Head of Marketing Communications, Coats
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