Ortho Clinical Diagnostics
Virtual Laboratory

Partner Agency



Ortho Clinical Diagnostics

Built with

The Challenge

Online Showcase of Ortho’s Laboratory Automation Solution

We partnered with global communications agency Emperor to build an interactive web experience for their client Ortho Clinical Diagnostics.

Ortho needed a solution to showcase their medical equipment in an engaging and interactive way.

The client was already ‘late to the market’, and our aim was to make the experience stand out from the visual, technological and user experience perspective against the competition.

Interactive Laboratory 3D Model

The Solution

Interactive 3D Web with Augmented Reality

By combining the latest immersive 3D web technologies, we created a Virtual Laboratory for users to explore and understand how Ortho’s Automation Solutions can improve the efficiency and speed of sample testing.

Ortho’s Virtual Laboratory allows customers to roam around and preview each aspect of the automation solution by exploring individual instruments. Every instrument can be viewed in 3D on desktop devices or previewed in the customer’s space via Augmented Reality on mobile devices.

The Result

Ortho Virtual Laboratory 

With the help of immersive and interactive web technology, it’s never been easier to find out about how Ortho can help its customers achieve its lab efficiency goals.

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