Our innovation enables agencies and brands to achieve more in the immersive web space
National Grid’s Vision Impact Provision project aims to replace kilometres of overhead electricity lines and pylons with underground cables in the North Wessex Downs AONB.
Show The Opportunity To Stakeholders And The Community.
We were tasked to create a immersive web experience to show local people the plans and get a feel for the proposed pylon-free skyline.
360° Photography In An Immersive Web Experience.
We started with 360° photography – both on the ground and aerial – and hosted the panoramas inside a digital destination. Images were retouched to show viewers the before/after views of the completed project site.
Once we created the digital destination, the client loaded their own video content, custom pop-ups and text into the experience.
The easy-to-navigate user interface enabled users to see the project site clearly from every viewpoint and bring up key information quickly.
Putting the B back into AONB.
The 360° experience helped National Grid submit its planning application. With crucial info at the fingertips of Councils and the public, National Grid held virtual public consultation events in 2021.